Search Engine Optimisation
Get found on
Google.
SEO is still the foundation of organic search — but it's gotten more nuanced. Technical health, content that genuinely answers what your buyers are searching, and enough authority signals that Google trusts you over everyone else competing for the same terms.
At a glance
Best for
B2B SaaS, agencies, professional services
Timeline
3–6 months for meaningful movement
Engagement
Retainer, project, or one-time audit
Who does the work
Sukriti, directly
What SEO actually means in 2026
More than rankings.
The version of SEO that involved stuffing pages with keywords and buying links stopped working a long time ago. Google has gotten significantly better at understanding whether a page is genuinely the best answer to a search — not just whether it matches a keyword.
What that means in practice is that SEO today is about three things working together: a technically sound site Google can crawl and understand, content that is genuinely more useful than what's already ranking, and enough signals of authority that Google trusts you over the competition. None of it is magic, and none of it happens overnight — but done properly, it builds an organic presence that keeps generating leads without paying for every click.
What that means in practice is that SEO today is about three things working together: a technically sound site Google can crawl and understand, content that is genuinely more useful than what's already ranking, and enough signals of authority that Google trusts you over the competition. None of it is magic, and none of it happens overnight — but done properly, it builds an organic presence that keeps generating leads without paying for every click.
What's changed recently is that Google is increasingly rewarding E-E-A-T signals — Experience, Expertise, Authoritativeness, Trustworthiness. For B2B businesses in particular, this means the businesses winning search aren't just the ones with the most backlinks anymore. They're the ones whose content demonstrably comes from people who know their subject.
That's actually good news if you have genuine expertise and a point of view — which most of the businesses I work with do. The work is making sure that expertise is visible to Google in the right way.
That's actually good news if you have genuine expertise and a point of view — which most of the businesses I work with do. The work is making sure that expertise is visible to Google in the right way.
What's included
What I actually do.
Technical SEO audit
A full review of your site's technical health — crawlability, indexation, page speed, Core Web Vitals, structured data, duplicate content. Delivered as a prioritised action list, not a 60-page PDF nobody reads.
Keyword & content strategy
Mapping the full landscape of what your buyers search — not just the obvious terms, but the questions, comparisons, and problem-aware searches that signal real intent — and building a content plan around them.
On-page optimisation
Going through existing pages to make sure they're structured, written, and marked up in a way Google can understand and rank. Small things that add up significantly across a whole site.
Authority building
Earning links from relevant, authoritative sources — not buying them or spamming directories. It's slower than shortcuts, but it's the only kind that actually compounds.
Content creation
Writing or significantly improving pages that need to rank — service pages, blog posts, comparison content. Written to serve the reader first, which is increasingly what the algorithm rewards too.
Monthly tracking & reporting
Rankings, organic traffic, click-through rates, conversions — connected to your actual business goals. You'll always know what's moving and why, without needing to chase me for updates.
What's included
What I actually do.
Your site has been around a while but hasn't had proper SEO attention
You're generating traffic but it's not converting the way it should
You're launching something new and want to build search presence from day one
You've been burned by an agency that ranked you for terms nobody was searching
You want to reduce dependence on paid ads over time
You're B2B with a longer sales cycle where awareness-stage visibility matters
You want someone who actually does the work, not just manages it
You want someone who actually does the work, not just manages it
What's included
What I actually do.
How long does SEO take to show results?
The honest answer is 3–6 months before you see meaningful organic ranking movement, assuming technical work gets implemented promptly. Some things move faster — optimising pages already on page 2 or 3 can push them up relatively quickly. New content targeting lower-competition terms can rank in weeks. What doesn't happen: page 1 rankings for competitive terms in 30 days. Anyone promising that is either lying or targeting terms with no search volume.
How is working with you different from an agency?
You can absolutely start with one, and most people should. If your SEO fundamentals are shaky — technical issues, thin content, no clear keyword strategy — there's not much point layering AEO or GEO on top of that. But if you've got a decent SEO foundation and you're not getting the traction you'd expect, AEO or GEO is often where the real opportunity is. I'll give you an honest read on where to start when we talk.
Do you only do SEO, or can you combine it with AEO and GEO?
Either, depending on where you are. Some clients need solid SEO foundations before anything else. Others are ready to layer in AEO and GEO from the start — and when all three work together, they reinforce each other significantly. A page built for SEO can also be structured to win featured snippets and be citable by AI tools. I'll tell you which approach makes sense after we talk.
What do you need from me to get started?
Access to Google Search Console and Google Analytics — that's where the real picture of your current performance lives. Beyond that, a conversation about your business and what you're trying to achieve. You don't need to have done a lot of preparation before we talk. Part of my job is asking the right questions.
Ready to build search visibility that actually compounds?
Tell me what's going on and I'll give you an honest read on where the opportunity is.