Answer Engine Optimisation
Get cited by
AI tools.
When your buyers ask ChatGPT, Perplexity, or Gemini who to work with in your space, an answer gets generated. Generative Engine Optimisation is the work of making sure your brand is in it — and it's the biggest untapped opportunity in search right now.
At a glance
Best for
B2B businesses in competitive spaces
Timeline
Builds over 3–6 months consistently
Engagement
Retainer or project-based
Who does the work
Sukriti, directly
What GEO actually is
The search that's already happening..
Generative Engine Optimisation (GEO) is the practice of optimising your brand's presence in AI-generated responses. When someone types "who are the best SEO consultants for B2B SaaS" or "what tools should I use for content marketing" into ChatGPT or Perplexity, the AI generates an answer. That answer names specific brands. GEO is the work of making sure yours is one of them..
Unlike traditional search, where you can see exactly which position you hold and why, AI responses are probabilistic — drawing from a wide range of sources the model considers authoritative, relevant, and citable. What those sources share is that they're well-structured, widely referenced, topically deep, and consistently credible. GEO is the process of building those qualities deliberately.
Unlike traditional search, where you can see exactly which position you hold and why, AI responses are probabilistic — drawing from a wide range of sources the model considers authoritative, relevant, and citable. What those sources share is that they're well-structured, widely referenced, topically deep, and consistently credible. GEO is the process of building those qualities deliberately.
This is still a young discipline and the measurement tools are still catching up. But the window to get ahead of competitors who haven't started is genuinely open right now, and it's closing. The businesses building AI visibility in 2025 will have an advantage in 2026 and 2027 that will be much harder to close once those citation patterns are established in the models..
The analogy to early SEO is real. The businesses that invested in organic search in 2010–2012 built advantages it took competitors years to close. GEO is at a similar inflection point — early movers in their categories will compound that position significantly over time.
The analogy to early SEO is real. The businesses that invested in organic search in 2010–2012 built advantages it took competitors years to close. GEO is at a similar inflection point — early movers in their categories will compound that position significantly over time.
What's included
How I approach GEO work..
AI citation audit
First I find out where you currently stand — which answer positions you're winning, which you're losing to competitors, and where the real opportunities are. This shapes everything that comes after.
Topical authority mapping
Identifying questions with snippet positions available in your space and restructuring content to win them — paragraph answers, lists, tables — depending on what Google's showing for each query type.
Citable content creation
Writing content AI tools actually pull from requires clear definitions, direct answers, well-sourced claims, and original thinking worth citing. I write or restructure content with all of that in mind — including the structural signals that tell AI models this content is reliable.
Brand authority signals
AI tools draw from across the web — not just your site. Third-party mentions, press coverage, and links from authoritative sources all influence whether AI considers you credible. I build a programme for developing those signals in a way that's sustainable and genuine.
Entity & structured data optimisation
AI models work with entities and relationships, not just keywords. Making sure your brand, services, expertise, and location are clearly defined and connected helps establish you as a recognised entity in the models — not just an anonymous set of pages.
Share-of-voice tracking
Ongoing monitoring of how often and in what context you appear in AI responses, compared to competitors. I combine purpose-built tools with regular manual testing to give you a consistent view of movement over time — and honest context about what the numbers mean.
Who this is for
GEO works best when....
Your buyers are already using AI tools to research decisions in your space
You're in a competitive B2B category where being top-of-mind during research matters
You want visibility that isn't dependent on Google's algorithm changes
You have genuine expertise and a point of view worth publishing
You want to get ahead of competitors rather than catch up to them
You're already doing SEO and want to extend into the AI layer
You're a specialist in a niche and want to own that niche in AI responses
You're thinking about the next 18 months, not just the next 90 days
Questions
Answered honestly..
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your brand's presence in AI-generated responses. When users ask questions to AI tools like ChatGPT, Perplexity, Claude, or Gemini, those tools generate answers that cite and recommend specific brands and sources. GEO is the work of making your brand credible, citable, and topically authoritative enough to be included in those recommendations. It is a distinct discipline from SEO, though the two reinforce each other significantly.
How do AI tools decide what brands to recommend?
AI tools draw on a wide range of signals — the content on your own site, third-party mentions and links across the web, your presence on authoritative platforms, and the depth and consistency of your topical coverage. They favour sources that are clearly structured, widely referenced by other credible sources, and that demonstrate genuine expertise rather than surface-level coverage. There is no single ranking factor the way there is in traditional SEO — it is a probabilistic system that rewards breadth of credibility signals built over time.
How do you measure GEO results?
GEO measurement is still developing as a field, and I won't pretend otherwise. My approach combines purpose-built tools like Semrush's AI Toolkit with regular manual prompt testing — running the kinds of questions your buyers actually ask across the main AI tools and tracking how often and in what context your brand appears. I also track indirect signals: branded search volume growth, the authority of sites linking to you, and improvements in topical coverage. I report on all of this monthly and give honest context for what the numbers mean.GEO measurement is still developing as a field, and I won't pretend otherwise. My approach combines purpose-built tools like Semrush's AI Toolkit with regular manual prompt testing — running the kinds of questions your buyers actually ask across the main AI tools and tracking how often and in what context your brand appears. I also track indirect signals: branded search volume growth, the authority of sites linking to you, and improvements in topical coverage. I report on all of this monthly and give honest context for what the numbers mean.
Does GEO work for smaller businesses or just big brands?
It works well for smaller businesses, and specialists often have an advantage. AI tools don't just recommend the biggest brands — they recommend the most credible and relevant sources for a specific question. A focused specialist with genuine depth in a niche can displace a larger generalist in AI responses if their content is better structured, more authoritative, and more consistently cited. That's a real and current opportunity for businesses willing to commit to it properly.
How does GEO relate to SEO and AEO?
The three disciplines are distinct but closely connected and compound well together. Strong SEO builds the technical foundation and domain authority that GEO draws on. AEO content — well-structured, direct answers — is exactly what AI tools tend to cite. Doing all three means the work you do for one reinforces the others: SEO authority helps GEO, AEO structure gets cited in AI responses, and topical depth built for GEO improves SEO. I specialise in all three and understand how they interact.
Ready to show up in AI answers?
Tell me where you stand and I'll give you an honest view of the opportunity in your space.