A technical SEO audit can uncover hundreds of issues, but they don’t all deserve the same attention. Here’s how to work out what actually matters, what to fix first, and what can wait.
Your Technical SEO Audit Found 200 Issues. Here’s How to Decide Which Ones Matter Read More »
Google Business Profile optimisation isn’t about doing more. Here’s how I use performance data to identify what’s actually missing and decide what to fix first.
Before You Optimise Your Google Business Profile, Figure Out What’s Actually Missing Read More »
AEO doesn’t require throwing out your existing SEO strategy. Here’s how to identify what already works, where AI search changes the equation, and what’s actually worth optimising.
How to Build an AEO Strategy Without Abandoning SEO (or Starting From Scratch) Read More »
If your brand isn’t showing up when potential customers ask ChatGPT for recommendations, the problem may not be “AI SEO.” This article breaks down the real reasons brands get missed in AI search and what to check first.
Why Isn’t My Brand Showing Up in ChatGPT? Read More »
