Answer Engine Optimisation
Visible before the
click.
More than half of all Google searches now end without a click. Answer Engine Optimisation is about making sure your brand is the one that shows up in that moment — in featured snippets, voice answers, and People Also Ask boxes — even when nobody visits your site.
At a glance
Best for
B2B with existing content & some rankings
Timeline
Weeks to first snippet wins
Engagement
Standalone or alongside SEO
Who does the work
Sukriti, directly
What AEO actually is
More than rankings.
When someone Googles a question, Google often answers it directly at the top of the results page — in a featured snippet, a voice result, or a People Also Ask box. The user gets what they need and moves on. No click. No visit. But they did see a brand name at the top of that answer.
AEO is the work of making that brand yours. It's not about gaming Google — it's about writing content that is genuinely the clearest, most direct answer to a specific question, and structuring it in a way that makes it easy for Google to extract and display. The businesses doing this consistently build real brand recognition with people who never would have clicked through anyway.
AEO is the work of making that brand yours. It's not about gaming Google — it's about writing content that is genuinely the clearest, most direct answer to a specific question, and structuring it in a way that makes it easy for Google to extract and display. The businesses doing this consistently build real brand recognition with people who never would have clicked through anyway.
For B2B businesses, the questions your buyers are asking — "what is [your service category]," "how does [your solution type] work," "what's the difference between X and Y" — are often high-intent. Someone asking those questions is in research mode. Showing up in the answer at that moment puts you front of mind before they've even started comparing options.
AEO also feeds directly into GEO. The content that wins featured snippets — well-structured, authoritative, directly answering specific questions — is also the content AI tools like ChatGPT and Perplexity tend to cite. So the work compounds across both disciplines.
AEO also feeds directly into GEO. The content that wins featured snippets — well-structured, authoritative, directly answering specific questions — is also the content AI tools like ChatGPT and Perplexity tend to cite. So the work compounds across both disciplines.
What's included
How I approach AEO work..
Zero-click visibility audit
First I find out where you currently stand — which answer positions you're winning, which you're losing to competitors, and where the real opportunities are. This shapes everything that comes after.
Featured snippet targeting
Identifying questions with snippet positions available in your space and restructuring content to win them — paragraph answers, lists, tables — depending on what Google's showing for each query type.
Schema markup
Going through existing pages to make sure they're structured, written, and marked up in a way Google can understand and rank. Small things that add up significantly across a whole site.
People Also Ask strategy
Earning links from relevant, authoritative sources — not buying them or spamming directories. It's slower than shortcuts, but it's the only kind that actually compounds.
Voice search intent
Voice searches are longer, more conversational, and phrased differently from typed searches. Optimising for them means understanding how your buyers actually speak their questions, not just how they type keywords.
Content restructuring
Often the information is already on your site — it just isn't structured for extraction. I rework existing content to be answer-optimised without stripping out the depth that makes it genuinely useful.
Who this is for
AEO works best when....
You have content that's ranking but not winning answer positions
Your buyers ask a lot of definitional and comparison questions
Competitors are showing up in featured snippets and you're not
You want brand visibility at the top of results without always needing the click
You want to compound the value of your existing SEO investment
Voice search is a real channel in your space
You want to see progress faster than pure SEO allows
You're planning GEO work and want the content foundation in place first
Questions
What I actually do.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the practice of structuring content to appear in Google's direct answer surfaces — featured snippets at the top of the search results page, People Also Ask boxes, and voice search responses. Unlike traditional SEO which optimises for click-through, AEO optimises for visibility in the answer itself. As zero-click searches increase, AEO has become a distinct and increasingly important discipline for building brand visibility in search.
Is AEO worth it if nobody clicks through?
You can absolutely start with one, and most people should. If your SEO fundamentals are shaky — technical issues, thin content, no clear keyword strategy — there's not much point layering AEO or GEO on top of that. But if you've got a decent SEO foundation and you're not getting the traction you'd expect, AEO or GEO is often where the real opportunity is. I'll give you an honest read on where to start when we talk.
Do I need strong SEO before doing AEO?
It helps but isn't a hard requirement. Featured snippets are most commonly won by pages already ranking in the top five to ten results for the underlying keyword. If your SEO is very weak, AEO alone won't get you far. But if you're generating some organic traffic and ranking for some terms, AEO can often move you into answer positions relatively quickly — sometimes faster than improving underlying rankings.
Do I need strong SEO before doing AEO?
They're closely related and reinforce each other. AI tools draw on many of the same signals Google uses to identify answer-worthy content — clear structure, direct answers to specific questions, credible sourcing. Content that wins featured snippets tends to be the content AI tools also cite. Doing AEO properly is one of the best things you can do to set up GEO work, and I often work on both together for that reason.
Want to start winningt answer positions?
Tell me where you're at and I'll give you an honest view of the opportunity.