Search Engine Optimisation
Build long-term visibility on
Google.
SEO is the foundation of a strong search strategy. I improve the technical health, structure and search visibility of your website — from crawlability, indexing and site architecture to on-page optimisation, content and internal linking — so search engines can understand your site and the right customers can find it.
At a glance
Best for
Service businesses, agencies & growing websites
Timeline
3–6 months for meaningful movement
Engagement
Retainer, project, or one-time audit
Who does the work
Sukriti, directly
WHAT MODERN SEO REALLY MEANS
More than rankings.
Modern SEO starts with making sure your website can be properly crawled, understood and surfaced by search engines.
That means getting the technical foundation right, then strengthening the structure, content, internal linking and relevance of the pages that need to compete.
I look beyond individual rankings to understand what is helping or limiting the site's organic visibility — from technical issues and site structure to missed search opportunities.
The goal is to build a stronger search foundation that supports sustainable visibility across traditional and AI-powered search.
What's included
What I actually do.
Technical SEO audit
A full review of your site's technical health — crawlability, indexation, page speed, Core Web Vitals, structured data, duplicate content. Delivered as a prioritised action list, not a 60-page PDF nobody reads.
Keyword & content strategy
Mapping the full landscape of what your buyers search — not just the obvious terms, but the questions, comparisons, and problem-aware searches that signal real intent — and building a content plan around them.
On-page optimisation
Going through existing pages to make sure they're structured, written, and marked up in a way Google can understand and rank. Small things that add up significantly across a whole site.
Authority building
Earning links from relevant, authoritative sources — not buying them or spamming directories. It's slower than shortcuts, but it's the only kind that actually compounds.
Site architecture & internal linking
Improving how pages are organised and connected across your website so search engines can crawl it efficiently, understand which pages matter, and users can find what they need.
Monthly tracking & reporting
Rankings, organic traffic, click-through rates, conversions — connected to your actual business goals. You'll always know what's moving and why, without needing to chase me for updates.
Who this is for
SEO works best when..
Your site has been around a while but hasn't had proper SEO attention
You're generating traffic but it's not converting the way it should
You're launching something new and want to build search presence from day one
You've been burned by an agency that ranked you for terms nobody was searching
You want to reduce dependence on paid ads over time
You're B2B with a longer sales cycle where awareness-stage visibility matters
You want someone who actually does the work, not just manages it
Your website has technical issues that may be limiting organic visibility
Questions
Answered honestly.
How long does SEO take to show results?
The honest answer is 3–6 months before you see meaningful organic ranking movement, assuming technical work gets implemented promptly. Some things move faster — optimising pages already on page 2 or 3 can push them up relatively quickly. New content targeting lower-competition terms can rank in weeks. What doesn't happen: page 1 rankings for competitive terms in 30 days. Anyone promising that is either lying or targeting terms with no search volume.
How is working with you different from an agency?
You can absolutely start with one, and most people should. If your SEO fundamentals are shaky — technical issues, thin content, no clear keyword strategy — there's not much point layering AEO or GEO on top of that. But if you've got a decent SEO foundation and you're not getting the traction you'd expect, AEO or GEO is often where the real opportunity is. I'll give you an honest read on where to start when we talk.
Do you onDo you only do SEO, or can you combine it with Local SEO and AI Search Optimization?ly do SEO, or can you combine it with AEO and GEO?
Either, depending on where you are. Some clients need solid SEO foundations before anything else. Others are ready to layer in AEO and GEO from the start — and when all three work together, they reinforce each other significantly. A page built for SEO can also be structured to win featured snippets and be citable by AI tools. I'll tell you which approach makes sense after we talk.
What do you need from me to get started?
Access to Google Search Console and Google Analytics — that's where the real picture of your current performance lives. Beyond that, a conversation about your business and what you're trying to achieve. You don't need to have done a lot of preparation before we talk. Part of my job is asking the right questions.
Ready to build search visibility that actually compounds?
Tell me what you're working on and I'll tell you where search can make the biggest difference.